Selected work

Portfolio

A curated snapshot of video and content projects.

Yello Media Global – Caribbean Vibes Series (2021)

Role: Digital Brand Officer (Intern) at Yello Media

What I Did: Edited and recorded the teaser driving traffic to FindYello.com; produced the Caribbean Vibes interview series via video conferencing during COVID.

Highlight: Boosted site visits through engaging teaser content and regional interviews.

Yello Media Jamaica – Creators Hub Recap & Personal Collab (2022)

Role: Social Content & Community Creator at Yello Media

What I Did: Edited a recap for World Social Media Day showcasing the Yello Creators Hub; co-created a feature post highlighting my role as a contracted creator, driving exceptional attention.

Highlight: Generated unprecedented platform engagement with Creator Hub recap and personal feature collaboration.

Hi-Pro Ace Supercentre – Vox Pop & MSME Roadshow (2025)

Role: Digital Fulfilment Specialist - Social Media at Yello Media

What I Did: Filmed and published “Hi-Pro Hits the Streets” vox pop; edited a recap of the MSME Business Roadshow at St. Elizabeth Technical High School.

Highlight: Strengthened community engagement via interactive vox pop and educational roadshow coverage.

UWI Mona – Student Leadership & Wellness Series (2025)

Role: Digital Fulfilment Specialist - Social Media at Yello Media

What I Did: Filmed and edited a reel spotlighting the Math Club President; produced a student wellness discussion video featuring UWI students.

Highlight: Enhanced student engagement by combining leadership profiling with wellness-focused storytelling.

The Jamaica Pegasus Hotel (2025)

Role: Digital Marketing & PR Executive at The Courtleigh Hospitality Group

What I Did: Shot and edited on-site event content with a short turnaround to maintain the window of relevance; captured on-the-fly moments (including visits from noteworthy guests); delivered short-form reels optimized for Instagram.

Highlight: Sustained event momentum and brand visibility through timely reels and VIP coverage produced on a relevance-focused cadence.

Kingston City Run (2025—present)

Role: Lead for Rebrand & Website; Ongoing Site & Performance Management

What I Did: Led the rebranding exercise and designed/built the entire website end-to-end; continue to manage site content and updates; connected Google Analytics (GA4) with meaningful events; planned and run Google Ads campaigns (Search & Display) to promote the run.

Highlight: Unified the brand and performance stack—new identity, fast site, analytics visibility, and always-on campaigns—to drive awareness and registrations ahead of race day.
Kingston City Run website preview